Overview and Purpose of the Privacy Policy

Last Updated: 07/11/24

This Privacy Policy outlines how Vero Breastpumps and its parent company, Vero Health Inc., collect, use, and share personal information provided by users while interacting with verobreastpumps.com (referred to as ‘Vero Breastpumps’ or the ‘Site’).

The Site may collect certain information classified as protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”). This includes details about devices purchased through health insurance-supported transactions or information concerning health insurance eligibility. Please note that this Privacy Policy does not cover protected health information. For information about how we handle such data, refer to our Notice of HIPAA Privacy Practices provided below.

We are committed to safeguarding your personal information and ensuring transparency about how it is used. By using the Site, you consent to the collection and processing of your information as outlined in this policy.

We may revise this Privacy Policy periodically. Updates will be reflected on this page, indicated by the “Last Updated” date.

Personal Information We Collect from You

As an e-commerce platform dedicated to providing breast pumps for mothers, we collect personal information to ensure a smooth shopping experience and to determine eligibility for insurance-supported purchases. This includes:

  • Contact Information: Your name, email address, phone number, and shipping address to process orders and provide updates.
  • Insurance Details: Information such as your insurance provider, policy number, and coverage specifics to verify eligibility.
  • Health-Related Information: Prescriptions and referrals required for insurance claims or medical verification.
  • Doctor’s Contact Information: Details such as your healthcare provider’s name, contact number, and clinic address to validate prescriptions or confirm eligibility.
  • Payment Information: Billing details and payment methods for completing transactions securely.
  • Account Information: If you create an account, we collect and store login credentials and preferences for easier future purchases.

This information is collected to ensure you receive the right product while meeting insurance requirements, making it convenient for mothers to access essential products.

Use of Cookies

We use cookies on the Site to collect specific information about you. This may include details such as your IP address, device ID, pages visited, geolocation, interactions with content, time spent on the Site, and browser information.

Cookies help us provide essential functionality, such as enabling you to log in, remember your preferences, and keep track of items in your shopping cart. They also assist in analyzing Site performance, improving features, enhancing security, and delivering personalized marketing content.

Please note that we may collect data about your online activities across various devices and over time when you visit the Site.

You have the option to manage or disable cookies through your browser settings. However, we are not responsible for third-party tools that control or block these cookies. Our Site does not automatically respond to “Do Not Track” signals sent by your browser.

How We Use Your Information

We use the information we collect from you, including health-related data, to provide and enhance our services, improve your shopping experience, and ensure the effective functioning of the Site. The ways in which we use your information include:

  • Processing Orders: To complete transactions, manage shipping and billing, and communicate about your purchases, including health-related products such as breast pumps.
  • Insurance Eligibility: To verify and process your eligibility for insurance-supported purchases, including reviewing any health-related information or prescriptions required for such transactions.
  • Health Data: To validate medical prescriptions, doctor referrals, and other health-related information to ensure the proper delivery of products that meet your specific needs.
  • Customer Support: To respond to inquiries, address any issues, and provide personalized assistance, particularly with health-related inquiries or product recommendations.
  • Personalization: To offer tailored product recommendations and content based on your preferences, purchase history, and health-related information where applicable.
  • Marketing and Promotions: To send you promotional materials, updates, and special offers related to our products, unless you opt out of receiving such communications.
  • Site Functionality and Performance: To maintain, improve, and optimize the functionality of the Site, ensuring a smooth and secure shopping experience.
  • Security: To protect your personal and health information, prevent fraud, and comply with legal obligations, including HIPAA regulations for health data.

By using the Site, you consent to the collection and use of your information, including health data, as described in this policy. We take great care in handling your information securely and responsibly.

Your Choices

You have control over the information you provide and how it is used. Below are the choices available to you regarding your personal and health-related information:

  • Opt-Out of Marketing Communications: You can choose to opt out of receiving promotional emails, updates, and special offers at any time by following the unsubscribe link provided in each email or by contacting us directly.
  • Manage Cookies: You can manage or disable cookies through your browser settings. Please note that disabling cookies may impact the functionality of the Site, such as keeping items in your shopping cart or logging into your account.
  • Access and Update Your Information: You have the right to access, correct, or update your personal information and health data that we have collected. If you need assistance, please contact our customer support team.
  • Health Data Consent: You can choose whether to provide health-related information, such as medical prescriptions or doctor referrals.

We are committed to respecting your choices and ensuring that your information is used in a way that aligns with your preferences. If you have any questions or concerns about your choices, please contact us.

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies.

Security

We prioritize the protection of your personal and health-related information. Here are the security measures we use:

  • Encryption: We use SSL/TLS encryption to secure your data during transmission.
  • Access Control: Only authorized personnel have access to your information.
  • Regular Audits: We perform security audits to identify and address vulnerabilities.
  • Secure Servers: Your data is stored on secure servers with safeguards to prevent unauthorized access.
  • Data Retention: We retain your data only as long as necessary for its intended purpose.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at below given contact information.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.

565 New Brunswick Avenue
Lower Level Suite 1
Fords, NJ 08863

Support: (888) 922-0094
E-mail: support@verohealthbreastpumps.com